Insights
Insights & resources.
What we see across $15M–$80M B2B finance functions — the patterns, the costs, and the fixes.
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Will Your Books Survive a Raise?
A five-part guide to diligence-readiness — the order investors actually work through your financials, why revenue recognition breaks most SaaS diligence, where the MRR/ARR waterfall reveals the gap between your deck and your books, how accruals and cutoff determine whether your margin is real, and what it takes to stay diligence-grade every month rather than…
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When You’ve Outgrown the System
Part 5 of 5 in Running Finance for a 3–5 Person Startup (Without a Finance Team) — a five-part guide to running finance without a dedicated finance team. Key takeaways Over the course of this guide, you’ve built something real. A 13-week cash flow model that shows your runway to the week. A four-metric dashboard…
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Reading the Model: Raise, Cut, or Hire
Part 4 of 5 in Running Finance for a 3–5 Person Startup (Without a Finance Team) — a five-part guide to running finance without a dedicated finance team. Key takeaways Your cash flow already told you to raise. The signal was there eight weeks ago — in the runway trend, in the AR that was…
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The 4 Numbers That Predict Survival
Part 3 of 5 in Running Finance for a 3–5 Person Startup (Without a Finance Team) — a five-part guide to running finance without a dedicated finance team. Key takeaways If you’ve built the 13-week cash flow model, you now have a spreadsheet full of numbers. Weeks, rows, balances, projections. That’s the right tool. But…
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Build a 13-Week Cash Flow, Line by Line
Part 2 of 5 in Running Finance for a 3–5 Person Startup (Without a Finance Team) — a five-part guide to running finance without a dedicated finance team. Key takeaways Most early founders know roughly how much money they have. They check the bank account a few times a week. They have a vague sense…
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Flying Blind Costs More Than a Hire
Part 1 of 5 in Running Finance for a 3–5 Person Startup (Without a Finance Team) — a five-part guide to running finance without a dedicated finance team. Key takeaways There’s a question every early founder will face — in a board meeting, an investor call, or a late conversation with a co-founder: “Where do…
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Running Finance for a 3–5 Person Startup (Without a Finance Team)
A five-part guide to running finance at a 3–5 person startup without a dedicated finance team — from what flying blind actually costs, to building a 13-week cash flow model, to the four numbers that predict survival, to reading that model for exactly when to raise, cut, or hire, and finally, knowing when the system…
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Outsourced Bookkeeping for Startups: When to Start
Key takeaways A seed-stage founder forwarded us a QuickBooks file the Tuesday before her Series A diligence opened. Fourteen months of revenue sat in one “income” bucket. Contractor payments and a co-founder’s reimbursed flights ran through the same card. Deferred revenue from annual contracts was booked as cash the day it landed. The numbers were…
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What a Fractional CFO Actually Does in Month One
Key takeaways A services owner forwarded us a bank screenshot the week we started: $214,000, which felt like comfort. By day nine we had reconstructed his actual position. A $90,000 client prepayment had landed early, two contractor invoices sat unentered, and payroll plus a quarterly tax payment were due inside eleven days. His real cushion…